Selena Gomez Is Giving You the Chance to Be in Her First Rare Beauty Campaign


Selena Gomez

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Selena Gomez is giving you the opportunity to star in her first Rare Beauty campaign—and you have just two days to apply for it. Gomez announced this week on her Instagram that Rare Beauty is doing an open casting call.

“I want to highlight the stories of our community and build something special together,” Selena Gomez said in a statement with the casting call launch. “I hope the Rare Beauty community is full of life.”

Rare Beauty’s Instagram lays out the full instructions:

Our first #WeAreRare community call is open and we’re excited to build this community together! It’s all about celebrating what makes you, you; and we would love your voice to be a part of the story. Simply tell us what makes you rare at and you could be featured in our #WeAreRare campaign which will be shot in Los Angeles. You’ll also be one of the first to try Rare Beauty products, and most importantly, meet new friends and join our Rare Beauty community. Submissions are open until 3/1 at 11:59 PM EST.

Apply here on

Gomez spoke before, when announcing the launch of her beauty line, that she wanted it to highlight everyone’s unique beauty. “It’s not just a brand. It’s going to be a lifestyle,” Gomez said. “I want girls and boys and men and women to feel comfortable. It’s [Rare Beauty] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves.”

She also teased on her Instagram Live that there was going to be plenty of community opportunities like this: “A lot of what’s coming up is going to be in participation with you guys,” she said. “I want your help to build the brand because I want it to be real [with] real stories and real people and just a place where people can feel like they’re in a community. Where they don’t feel pressure to look like anything but themselves.”

Rare Beauty will be out this summer and available in all Sephoras.

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